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Despite the massive traffic numbers Google receives, it is believed that the traffic numbers on Facebook are even higher again. It stands to reason that if you’re not embracing social networking sites like Facebook for your own small business, you could be left behind. Of course, it’s not just about posting a few updates and letting people know what time of day you brush your teeth. When you’re thinking about using social networking sites to boost your SEO efforts, there are some things you can do to really help.
Truth be told, SEO is not hard. It’s not rocket science, and it certainly doesn’t require a degree in marketing, design, or anything else for that matter. While SEO is not hard, it can be tedious. It requires diligence and organization.
, you can use your keywords in the content title and in sub-titles. You can also use synonyms, similar phrases, long-tail keywords to help the search engines figure out that your content is relevant for the keyword and theme you’ve chosen
Regardless of what SEO efforts you’ve been putting in, the work you do on your own page is perhaps one of the most important aspects. Optimizing your website the right way can have a huge impact on your search engine results. Unfortunately, plenty of people focus their efforts on creating backlinks or worrying about keyword-laden anchor text instead of thinking about what they can do to improve the SEO on your site itself.
Most people are aware of the basics of on-page SEO. This is where they tweak their keyword density, add more content, add ‘alt’ tags to images and create tags designed to appeal to the search engines.
Creating a website involves far more than just throwing some cool images onto a page and adding some content. Determining your website’s structure plays an important role in visitor ‘stickiness’ and also helps the search engines to index your internal pages properly.
A permalink is the website address (or URL) that points to one of your blog entries even after it’s moved off the front pages and down into the archives. In other words, it’s the link that points to that individual post, instead of pointing to your blog in general. If you’re blogging and you don’t make use of permalinks, you’re only linking back to the front page of your blog. When new visitors arrive to see what you’ve written, they get to see the newest entries only. However, if you want those visitors to read a specific blog post you wrote, you’ll need to refer them to that permalink so they can find that internal page more easily.
A big part of effective SEO is back linking – getting other sites to add a link that points to your own website. The search engines pick up which sites have plenty of good quality backlinks and consider these to be somewhat relevant for that particular niche. This can play a part in improving your search engine results.
If you’re not using Twitter as part of your SEO efforts, you could be missing out on a golden opportunity. You see, your Twitter profile is searchable and it can help to boost your current website or blog up to the top of the search engine results – if you do it the right way.
When it comes to optimizing your website, it’s so easy to jump online, read any of the thousands of free SEO tips available and give it a good, solid shot on your own. After all, the tips explain what you need to do and how to do it, so it can’t be that difficult, right? Unfortunately, what you might not realize is that some of those tips might be doing your SEO efforts more harm than good.
By using this strategy, you’re increasing the odds that a search engine will index your posts for the subjects you’re writing about. Search engines are a big part of the web. Users use them by typing some keywords to get search results for a particular subject. It’s worth the effort to optimize your posts for search engines. It helps users to find them.
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