The photo-sharing application Instagram has more than 1 billion monthly active users. The platform’s high-definition visual content and top features caught the attention of many entrepreneurs, approximately 200,000 businesses to be precise. These business owners are leveraging Instagram to promote their brand and products.
The companies use Instagram hashtags to help users discover their unique content. According to an article published on https://www.huffpost.com, you should not use just any hashtag. Use the most relevant ones instead, which relates to your brand and products. If you use too many irrelevant hashtags, people will not view your content, considering it as spam.
There are many ways to boost your Instagram presence. Here are the tops tips to take your business to another level through the photo-sharing app:
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Image color
A lot has been said about Instagram photos but little about image colors. The tone used in the visuals helps in garnering attention. According to experts, images with reddish tones are more popular than images with a greenish tinge. Photos with a bluish tone scored the lowest when it came to user attention. Therefore, use Instagram filters carefully and the right tones to create the best impact on your targeted audience through photos. Remember that the first impression is the last impression. It is applicable even more when you are promoting your brand online.
Add Hashtags to Gain Traction
The privilege hashtags can open your pictures to a huge focused on gathering of people. You can indicate 30 hashtags, and collaborations are most astounding on Instagram posts with 11+ hashtags. Searching for supplemental hashtags? You can utilize Hashtag if to discover hashtags that are pertinent and identified with your business. Essentially type in a noteworthy hashtag from an effectively prominent post and see which of the subsequent related hashtags you can add to your post to get new traffic. Use Hashtag if to discover important hashtags to use in your Instagram posts.
Use Audience Preferences to Inform Your Content Strategy
It’s imperative to revisit your photographs occasionally to see which posts got the most likes and remarks. This encourages you to present a greater amount of what your devotees are inspired by and get rid of the kinds of posts that don’t perform well. You can utilize an apparatus like the Icon square to streamline this procedure and join what
Post content frequently
The rule of thumb is posting Instagram content twice a day or sometimes more. For attaining maximum user engagement, pick the times when your posts would be like and shared the most. It is not as simple as it sounds. Take some time out of your busy schedule and research, which is the time that people like Instagram content the most. Take note of the time.
You can use a free tool such as Simply Measured to give you a fair idea of the best time of the day to post photos and videos on Instagram, depending on your activity on the platform. You can learn more at websites such as stormlikes.com.
Use simple, catchy captions
Write the best copy for your image captions to let your prospects know what you are trying to convey through your photos and videos. Keep the copy simple, succinct, and catchy. If you would like your followers to do some activity such as visiting your online store or website, mention that in the caption.
Avoid writing long captions that will make users lose interest. Hire a copywriter if required to compose the best captions for your Instagram images.
Organize contests
Inspire your followers to take part in contests using a relevant and unique hashtag that best describes your business and products. For instance, you can ask your followers to wear the sunglass they have bought from you and post their selfie on Instagram. Tell them to use the hashtag #coolsunglasscontest to win some exciting prizes.
Motivate users to like a photo so that they win. These strategies will improve your fan following and sales. People will participate because all like to win prizes in a contest.
Conclusion
Keep these tips in mind to boost your Instagram presence. It will help you increase your fan following and customers in the days to come.
Author Bio – Kristen Smith is the owner of a fashion brand, and she has admitted to using her social media profiles for gaining website traffic. She also visits stormlikes.com for getting more likes on her posts.
