Despite the massive traffic numbers Google receives, it is believed that the traffic numbers on Facebook are even higher again. It stands to reason that if you’re not embracing social networking sites like Facebook for your own small business, you could be left behind.
Of course, it’s not just about posting a few updates and letting people know what time of day you brush your teeth. When you’re thinking about using social networking sites to boost your SEO efforts, there are some things you can do to really help.
Choose the Right Name
When you’re creating your Facebook page or group, remember that people need to be able to find you. Don’t try to be clever and stuff as many keywords as you can into your Facebook page name. Instead, use your business name. You don’t want to turn friends and associates off by seeming as though you’re more interested in keywords than actually networking.
You might also learn that the ‘powers-that-be’ on Facebook may not appreciate pages or groups that are overtly trying to spam other users. You could find yourself in a bit of trouble if you’re not careful.
Choose the Right URL
In the past, if you created a Facebook page, your URL was an extension of your actual name and your ID number. However, Facebook now allows users to create a ‘vanity URL’.
Administrators of Facebook pages are able to select a username to help them better promote and market their FB presence. Keep in mind that you won’t be able to select generic names at this time, but you are able to use your business name.
Customize Your Page
Most people are familiar with the basic Facebook format and color scheme, but did you know it’s possible to customize your landing page? This can help customers, friends and people within your network to associate your FB page with your primary website or even your business brand.
It also gives you the opportunity to add keyword-rich content that search engines will be able to pick up on.
When it comes to describing your business, Facebook offers plenty of opportunities to do it the right way. You don’t need to spam your keywords all over the place and risk alienating or offending potential customers.
Instead, you have a great option to use the ‘Info’ tab and the ‘About’ box to put in as much descriptive content as you want about your business. People who want to know more about your business and what you offer will click here to learn more. Give them plenty to find out about.
The ‘About’ section of your FB page can be easily read by search engines. Make sure they have something to read. You’ll only have a couple hundred characters to get your message across, so make them count.
The ‘Info’ tab is where you have the opportunity to add links to your other business web pages. You can also add plenty more content to describe what your business does, what it offers and, of course, include plenty of keywords.