A big part of effective SEO is back linking – getting other sites to add a link that points to your own website. The search engines pick up which sites have plenty of good quality backlinks and consider these to be somewhat relevant for that particular niche. This can play a part in improving your search engine results.
However, there are different types of links that could be helping your efforts more than others.
It’s extremely easy to create backlinks to your site. You can approach various webmasters and ask them to place a link pointing to your site. You can submit articles to article directories and add your URL into the resource box or the author bio box.
These simple things are enough to get you a few basic backlinks.
Paid Back linking Services
There are services that will charge you a few dollars to generate thousands of backlinks pointing to your site. While having more inbound links pointing to your site sounds ideal, be very careful about the services you choose. You don’t want to deal with a company that will place your URL on link farms or on sites containing dubious content.
To create a backlink from a forum, you simply find a community forum based around your site’s topic or theme and join up. Then you create a signature line inside your profile that includes your site’s URL.
Each time you post a response to a thread, your signature line is displaying your URL. For a while, this approach worked well. However, some forums chose to make links inside signatures invisible to the search engines.
When you leave a comment on most blogs, you’re given the opportunity to leave a name and URL on that comment. Be smart about this tactic. Use a keyword or phrase or even your business name as your username and add your backlink behind this.
Effectively, you’ll be creating a link using ‘anchor text’ instead of just displaying a normal web address URL.
Search engines consider links set up behind anchor text to hold some relevance in search results. Anchor text is simply the text you choose to use to put your link behind.
For example: You might have a site about green widgets. If you see those words written in the traditional underlined blue text, you know that’s a clickable link that will lead somewhere. The search engines know this too.
Creating anchor text does require a bit of HTML knowledge. Choose your keywords and decide which page of your website you want to link to. Then wrap those two items in some very simple HTML code, like this:
You’re Chosen Keywords
Leave the HTML code showing your anchor text in your resource box on article directories or even in your signature line for forums and you should find it’s easier to get the SEO results you’re looking for.