Regardless of what SEO efforts you’ve been putting in, the work you do on your own page is perhaps one of the most important aspects. Optimizing your website the right way can have a huge impact on your search engine results.
Unfortunately, plenty of people focus their efforts on creating backlinks or worrying about keyword-laden anchor text instead of thinking about what they can do to improve the SEO on your site itself.
Here are some on-page SEO tips to help boost your rankings:
Your title tag defines the title of your page and is perhaps one of the most important aspects of SEO. When you create your page title, it should contain your keyword somewhere. It should also be catchy and attention-grabbing to entice visitors to want to read more.
However, your title tag is a little different. This should not only include your page title but should also contain synonyms and even alternative phrases that mean the same thing to help boost your search visibility.
It’s surprising how few blog owners and webmasters use the ‘alt’ tags on their images correctly. Think about it: search engines can’t read images. So when a search engine is crawling your page, it has no idea what that image is about. You have the option of setting a keyword rich ‘alt’ tag for those images.
When you use HTML links for navigation, you have the benefit of creating links behind anchor text that contains helpful keywords to other pages within your site or blog.
Creating a simple site map can also be a great way to help those search engine spiders to crawl every page on your site. This can offer a great boost to your SEO efforts.
When you create your content, be sure to highlight the title in
[h1] tags. If you use sub-headings throughout your posts or articles, highlight these in [h2] or [h3] tags. Search engines look for content that is differentiated from the bulk of the content.
If you’re clever about it, you’ll make sure those titles and sub-titles contain your keywords, search terms or synonyms of the keywords you’re focusing on.
Fill your site with unique keyword-rich content. Search engines look for sites that match certain search terms based on the content offered on that site. If your site offers visitors content they can’t access elsewhere, this can help to boost your search engine rankings.
Create your Meta description carefully. Search engines will sometimes use the Meta description you have entered as a brief ‘blurb’ about your site. Be sure your Meta description contains your preferred keywords and search terms, as well as offers potential visitors a reason to visit your site.